Marketing for Richmond trades, measured in booked jobs

Why Richmond needs its own trade plan

Richmond looks like any other Metro Vancouver suburb on a map, but it behaves differently for a trade business. Three facts shape almost every plan we write here.

• Most homes are stacked. In the 2021 Census, apartments outnumbered every other dwelling type in Richmond: about 34,000 units in low-rise and high-rise buildings combined, against roughly 24,400 single-detached houses and 15,900 row houses. That means a lot of your work is approved by a strata council or a property manager, not just a homeowner.
• Language matters at the quote stage. The 2021 Census figures show Cantonese and Mandarin together as the mother tongue of about 46% of residents. A homeowner who can read your page and text you in the language they're comfortable with is more likely to book.
• The island is the service area. A crew based near No. 5 Road can be in Steveston quickly, but a trip over a bridge at 4 p.m. can wreck a schedule. Your Google profile, ads and landing pages should reflect the trips that pay.

You can read how each part of the city plays out on our Richmond areas page.

What we do for Richmond trades

We keep the menu short on purpose. Most owners need two or three of these, not all four.

1. Map-pack and local search: a Google Business Profile and website pages built around your real services and the planning areas you cover, so you show up when someone nearby searches for your trade.
2. Google Ads with a job-cost ceiling: search campaigns where the maximum you'll pay for a booked job is set from your own numbers before launch.
3. Strata and property-manager work: the slower, steadier channel of repeat calls from the people who manage Richmond's apartment and townhouse buildings.
4. Cantonese and Mandarin customer reach: translated service pages, profile details and ad copy that match how many Richmond households search and text.

The services overview explains how to choose between them.

A worked example you can check

Say your average residential plumbing ticket in Richmond is $650 and your gross margin on it is 45%. Each job leaves about $290 before overhead. If you're willing to spend a third of that to win the job, your ceiling is roughly $95 per booked job.

Now say one in three phone calls turns into a booked job. You can afford about $32 per call. If clicks in your category cost $8 and one in six clicks becomes a call, each call costs $48. That's over the ceiling, so the answer is not "spend more". It's to tighten the search terms, fix the landing page so more visitors call, or point the money at higher-value work like repiping or drain replacement. Our guide to cost per booked job walks through the full method.

Results from our HVAC work

Every published case study in the group is a heating or cooling company. On a trades site like this one, we call them results from our HVAC work and never pass them off as plumbing or roofing wins. They show the method, which carries over to other trades.

• BCWide.ca tripled its leads in 90 days.
• GasBoilers.ca, the gas-boiler division we built for CANRO Heat, reaches 26+ BC communities and shows 5.0★ from 76+ Google reviews.
• CanroHeat.ca grew leads by 250%.

See what each one shows, and what transfers to a Richmond trade, on the results page.

How we work, and what it costs

You deal with a senior strategist from the first conversation. We start with your job data, not a template, and we write down what each month will cost and what we expect it to produce before anything launches. Plans are month-to-month with 30 days' notice to cancel, and you own your website, profile and ad accounts.

Trades plans start at $1,999 a month, or $1,499 a month on annual billing, plus GST. The pricing page shows every plan and what drives cost, and the FAQ answers the usual questions about contracts and ownership. More about the group behind us is on the about page. When you're ready, get in touch by call, text or email.